Pointy cone-shaped bras made well-known in the 1950s by stars such as Marilyn Monroe and Jane Russell are making a comeback.
Ladies across the nation are dumping their padded brassieres to embrace their assets after John Lewis revealed that sales of point bras are up by 33 per cent equated to the same time earlier year.
The department store has seen a important soar in the gross sales of the Triumph Doreen White, which is selling a third more than it did the same time last year.
Its cone-shaped best-seller, the Fantastic Belle, is marketings 10 per cent more earlier week then the earlier week.
gross sales of the Triumph Doreen Powder are also up by 7 per cent in the last year as women opt for something a little more playful.
'gross sales have shown that women are no easier hiding their breasts below minimiser brassieres but dealing their assets and applying them to their advantage,' stated Helen Spencer, John Lewis' head buyer of Lingerie.
'cone-shaped bras have 48 technological factors to help make that 1950s silhouette. Channel your inside 1950s starlet and get the Jane Russell look with a lightweight cashmere jumper teamed with a pencil skirt and killer heels to get the look,' she contributed.
Women have also following inspired by modern designers such as Jean Paul Gaultier, Louise Goldin and Dolce & Gabbana, with previous collections featuring cone shaped brassieres.
Probably the best-known wearer of pointy garments is Madonna who worn them during her Blonde Ambition tour and as a result brought them back to life in the 1980s.
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